Why Use an Independent Estate Agent?

Established over 25 years ago, Emma’s Estate Agents is a fully independent, family-run business. You may have heard the term ‘independent estate agent’ bandied about before, but what does this really mean? Emma’s will be exploring this and also asking, what are the benefits of using an independent estate agent?

Why Should Landlords Consider Using an Independent Estate Agency?

A Personal Service

Possibly the most important benefit of using an independent estate agent, is that it gives landlords the opportunity to develop a closer working relationship with their agent. Corporate estate agents often have vast, diverse portfolios and a huge number of employees shared across multiple offices. In practice, this often means that they simply don’t have the time to familiarise themselves with you and your property properly. This can easily lead to client dissatisfaction, as needs and expectations can be overlooked. 

Emma’s Approach

At Emma’s you can be sure that client happiness is our main priority. Similarly, corporate estate agents are often dealing with a number of larger, “high-priority” clients. This can lead to disappointment as clients can be left feeling like they are not a priority. 

Building Lasting Relationships

With an independent estate agent in London, such as Emma’s, this is not the case. At Emma’s, we prioritise building lasting relationships based on trust, honesty, and integrity over profit. As such, we endeavour to keep in regular close contact with all our clients to ensure they’re happy. 

Never Being Second-Best

Nobody wants to feel like they are second-best, and with Emma’s you can be sure that you’re receiving the highest level of service, and that your property is being given adequate care and attention.

“We were very well looked after throughout, receiving constant updates, and never going long without a reply to our questions. The benefits of a smaller company really were so apparent.” – Chloe Roberts

A Hands-on Approach To Property Management

To give an example, unlike many of the larger corporate estate agents, Emma’s does not use any automated services. We believe that automation erodes the possibility of a close, personal relationship with your agent. Of course, there are benefits to automation when utilised properly. However, from our experience, clients frequently benefit from a more hands-on and tailored approach.

“They work hard to ensure that timings are met and understand that every person, property etc. is an individual case, not a one type fits all which again is really helpful.” – Chloe Taylor

Intimate Knowledge of the Portfolio

Similarly, unlike corporate estate agents, independent estate agents tend to have intimate knowledge of their portfolio. At Emma’s, you can be confident that every member of our team will know your property inside out. All our agents carry out viewings, inspections, check ins and outs, and where necessary, deal with potential maintenance issues. As such, all our agents are familiar with our portfolio and are well acquainted with the surrounding local areas.

Local Knowledge

Unlike corporate estate agents, who have multiple offices, wider portfolios and shared employees, independent estate agents tend to have in-depth knowledge of their local area. For instance, Emma’s Estate Agents has been based in Streatham since 1997, and most of our employees grew up in, and live in South London. When it comes to selling or letting your property, the benefits of this cannot be overstated.

Local Market Knowledge

Independent agents are likely to have a thorough and comprehensive understanding of the local market. This includes knowledge of how much a property will go for, whether a type of property is in high demand and what type of candidate a property is likely to attract. This enables them to provide you with specialist, honest and trustworthy information – something an estate agent without this knowledge simply couldn’t offer.

Knowledge of the Local Area

When you are looking to rent or buy a new home, it isn’t just about finding the right property, but about finding the right area. In fact, most people who are looking to move or buy are not just looking for a specific type of property but also a specific type of area. Our goal as independent estate agents is to help buyers and renters know what the right area is for their needs.? 

Prospective tenants and buyers often have lots of questions about the local area from is there a gym nearby to are there green spaces, all the way through to how difficult will a journey to work be and is there a Starbucks nearby for their morning coffee?

This is why choosing an agent with intimate knowledge of the local area is so important when it comes to selling or renting your property. A knowledgeable agent will be able to sell both the property and the area to potential buyers or renters.

“An absolute gem of an estate agent nestled right in the heart of Streatham Hill … They’re a pleasure to deal with, prompt and have a wealth of knowledge of the area and market and people looking to buy, rent and sell! – Dylan Moore

Supporting Small Local Economies

Independent estate agents tend to be more involved with local businesses. Thus, by supporting independent estate agents, clients can also support small local economies. For instance, Emma’s works closely with several independent local businesses in Streatham and Southwest London.

Why Should Tenants Consider Using an Independent Estate Agency?

It’s also important to note that the benefits of using an independent estate agent do not just apply to clients, but also extend to tenants.

A Closer Relationship

At Emma’s we are a small multi-disciplinary team, without personalised emails. This means that you will have the opportunity to get to know every member of our team, and quickly build a close working relationship with us.

“Emma’s are a great little estate agent who are fast in helping us with our flat, always take action straight away and do it in a lovely friendly way. We love that we can have a close relationship with the team as it makes a massive difference to renting in London and are very different in a great way to other agents we have dealt with.” – Una Foye

Intimate Knowledge of your Property

Similarly, unlike corporate estate agents, independent estate agents tend to have intimate knowledge of their portfolio. With Emma’s, you can be confident that every member of our team will be familiar with your property. If you do have any issues or questions during your tenancy, any member of the team should be able to help you. Most importantly, when there are issues, the whole team often works together to resolve them as quickly and efficiently as possible.

Tenant Happiness

Independent estate agents tend to be smaller, and their reputation is more often linked directly to tenant and client satisfaction. This makes them more likely to be responsive, proactive, and dedicated as their success is directly correlated to your ongoing happiness.

“All members of staff were always friendly, responsive, and helpful whenever we needed them … I personally found them infinitely more helpful/responsive/understanding than the chains in London and will definitely go back to them when I’m next renting/buying!” – Zoe Curtis

By Imogen Bahl

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