Pick a Strategic Approach to Selling Your Property

Before hanging up the ‘’For Sale’’ sign, it is important to consider how you want your home to be sold.

If you feel confident with the market, and most importantly your ability to negotiate, a sale-by-owner option may be the best choice for you. However, don’t be tricked into thinking this option will be the quickest way to sell your current home. Make sure you have a good knowledge of the selling process and do your research before going down this route.

Typically, most people choose to hire a local estate agent, providing access to experts with knowledge and experience of selling properties. Selecting the right estate agent is important, as they will be responsible for conveying to potential buyers the reason you fell in love with the property in the first place!

Find a Local Real Estate Agent

Speak to various local estate agents to see what they offer and what their company represents. You’ll want to find a company that best represents you and your home.

Choosing an independently run local estate agent, will provide expertise of the ins and outs of the local market, and how your home can achieve its full selling potential.

Local estate agents are typically smaller than larger corporate brands, making them more accessible and readily available to support you through the selling process.

They will create all the marketing materials required to promote your property, including hiring professional photographers, to display your home from all the best angles and write up a listing for your property to draw in prospective buyers.

Clean and Tidy Your Space

Place yourself in the shoes of a prospective buyer, viewing a property that’s full of clutter and a garden resembling a jungle isn’t appealing. Would you be able to visualise yourself living there? No. If you said yes, then you have a much better imagination than most people!

So, do exactly that and walk around your property imagining that you are a potential buyer, clean and remove any clutter or excess furniture that’s making a room look smaller.

Working with a professional house cleaner, particularly in the days leading up to home viewings is an easy and hassle-free solution for homeowners looking to sell.

Depersonalise Your Home

Potential buyers want to see themselves living in the house with their own family, making it their own home. As such,  it can be helpful to ‘depersonalise your home’ by taking down images and keepsakes related to your family.

Consider removing any political or personal objects, to maintain a neutral ground for potential buyers.

The same holds true for any collections, such as figurines, sports souvenirs, or children’s toys, that have the potential to divert a prospective buyer’s attention away from the home and onto you. You may want to hang neutral artwork in place of personal photographs or remove the photographs entirely.

Make Small Upgrades to Your House

Don’t try and undertake significant renovations because it’s quite unlikely that you’ll get your money back, especially if you’re looking to sell quickly. Instead, focus on making minor, hassle-free improvements that will impress potential buyers. Concentrate on the kitchen and bathroom as these are the rooms where you are most likely to see a return on investment.

Make a note of everything in your home that could use a bit more polishing or replacement, and then try and focus on these adjustments. A room can be made to feel warmer and more inviting just by adding a fresh coat of paint! Investing in a few inexpensive updates, such as new cabinet hardware in the kitchen, light fixtures, shower curtains, and faucets, can completely transform your room.

Stage Your Home Before The Professional Photographer

Turn your home into a showroom by cleaning it up and staging your furniture. If potential buyers can picture themselves happily residing in the home, there is a better chance that they will buy your house.

If using a local estate they will hire a photographer who they know and trust to showcase your property in the best light, as having high quality and accurate images is crucial.

Boost Your External Appeal

Despite the old saying to not judge a book by its cover, when it comes to potential buyers, this is exactly what they will do. Whether in person or online, the very first thing a potential buyer sees of your home is its façade, and if it doesn’t present well don’t expect them to hang around to see the interior.

Hedge trimming, reapplying soil and edging the garden can immediately make a property more appealing to potential buyers. Also think about clearing up any rubbish lying around outdoors and dusting away any cobwebs before photos and home viewings.

Your house will feel more vibrant and welcoming if presented well, and remember first impressions count!

Decide How to Price Your Home

When deciding on a price, it’s important to know your local area and consider the price range that potential buyers will be looking for. Setting a price that is competitive with other homes on the market will generate more interest in your property, leading to a faster sale. Overpricing your home will ultimately mean it spends more time on the market, taking longer to sell.

Consider pricing your property slightly lower than comparable homes in your local area to generate interest and potentially start a bidding battle. Using a local estate agent that best understands the local market and house prices, will make it easier to get a quick sale, at a price you are happy with.

Using tactical marketing strategies, can also make it easier to sell your home and reach more prospective buyers. For example, if you place on the market for £399,000, the property will appear in online search results for people seeking homes priced at £400,000 or less. However, if you set the price at £405,000, it will not appear in their search results, missing a large proportion of potential buyers.

Promote Your House Yourself

If you’re not using an estate agent it’s your responsibility to market your property. Make use of your social media platforms, and let your family and friends know about the listing page. You never know who might be willing to buy your home, it could be a friend of a friend. Make it simple for others to view your property sale information and photographs by linking to your home listing.

If you’re using an estate agent they will market your property through all the main property sites like RightMove, Zoopla and OnTheMarket. Most estate agents will also work to promote your property through their mailing list, through their website and via their social media channels.

Bottom Line to Selling Your Home Fast

Put your best foot forward by having a well presented home, which is competitively priced, and use a local estate agent to support you through the sales process. For more information on the sales process view our Sales Page here.

Selling a property is a big deal and it’s what we do best.

Interested in selling your home? Book an honest appraisal with us!